Sustaining Digital Leadership!
What media firms should do to innovate, in order to find new business models and new means of growth in the new digital era.
This report is based on a global survey and 12 case studies of media firms. Our methodology included a survey of 550 global tech and media executives in industries ranging from advertising and gaming to television and film. Executives were surveyed in North America, Europe, Asia and ROW, including India and Australia.
Oxford Economics Research Team
Our Thought Leadership team produces original, evidence-based research made accessible to decision-makers and opinion leaders. Principals for this project included: