KPMG: Global consumer executive Top of Mind survey, 2014
The survey of 469 senior executives at the world’s largest consumer companies reveals their strategic priorities and areas of focus for the year ahead.
Among the findings:
- Data and technology are transforming business models as companies strive to provide seamlessly integrated channel experiences, while managing the volume and security of big data.
- Growth projections are highly optimistic, presenting many companies with the challenges of developing the right resources and strategies to support it.
- Operations are increasingly affected by globalization, new business models and consumer demand. Complex supply chains need to become more transparent and agile.
- Corporate responsibility for environmental impact and the health and wellness of society is critical for building and maintaining consumer trust. Companies are collaborating to affect change in these areas.
Survey was conducted in Asia, EMEA, Latin America, Europe and US.
Oxford Economics Research Team
Our economic impact and thought leadership teams produce original, evidence-based research made accessible to decision-makers and opinion leaders. Principals for this project included: