IBM Global C-Suite Study
Build Your Trust Advantage: Leadership in the era of data and AI everywhere
Oxford Economics worked with IBM's Institute for Business Value to survey 10,250 respondents for their 20th annual C-Suite survey, probing their ability to extract value from data and tracking their progress in these pursuits.
Customer trust has become the defining issue for leading organizations, reshaping their offerings and even their business models. The race is on to discover precisely where an organization’s customers draw the line on privacy and what they consider a fair tradeoff for their data. The prize for those who get there first is high-trust business models that differentiate them from their competitors. And data-driven leadership extends to a company’s stakeholders as well—guiding people inside the enterprise as well as partners across the ecosystem.
Our Thought Leadership team produces original, evidence-based research made accessible to decision-makers and opinion leaders. Principals for this project included:
Senior Editor, Thought LeadershipEmail