Flexibility, economic success and fulfilment: how small creative businesses are characterising the changing world of work
On behalf of NotOnTheHighStreet.com, the online retailer, Oxford Economics investigated how small creative businesses are helping to redefine the world of work.
The small creative business sector is contributing to several big-picture trends in the UK, including record self-employment levels, with particularly fast growth in the last decade of self-employment among women.
The small creative business sector is important because it accounts for 1 in every 40 businesses, 1 in every 170 people employed, and made a £3.6 billion gross value added contribution to UK GDP in 2016. Based on its employment contribution, the small creative business sector is larger than the entire advertising and market research sector; based on its GDP contribution, it is bigger than the entire performing arts sector.
Oxford Economics Research Team
Our economic consulting and thought leadership teams are world leaders in economic analysis, working with clients around the globe and across sectors to build models, forecast markets, run in-depth surveys, and evaluate interventions using state-of-the art techniques. Lead consultants on this project were: