Data-powered automotive warranty re-invention
Sharing data and data-derived insights broadly across the auto ecosystem can bring significant improvements in process efficiency, cost reduction, and, ultimately, customer satisfaction. Using warranty insights to create new products, services, and customer interactions can reveal new sources of revenue.
In cooperation with IBM's Institute for Business Value, we surveyed 300 OEMs and vehicle parts manufacturers in 11 countries to benchmark automotive-industry warranty management and explore how companies are leveraging new technology in their warranty operations.
By optimizing their warranty management capabilities, vehicle manufacturers and suppliers can reduce costs/drive profitable growth, improve the integrity of their brand and increase customer experience, satisfaction and loyalty. This study focused on warranty management from a technical and an operational perspective (people and processes).
Our Thought Leadership team produces original, evidence-based research made accessible to decision-makers and opinion leaders. Principals for this project included:
Senior Editor, Thought LeadershipEmail