2015 Global Digital IQ Survey
Digital IQ is a measure of how well companies understand the value of technology and weave it into the fabric of their organization. PwC’s 7th annual Digital IQ study, built on a survey of over 1,900 business and IT executives around the world, uses economic modeling to identify 10 critical capabilities that correlate with stronger financial performance. Those organizations that embraced these attributes—Digital IQ leaders—were twice as likely to achieve more rapid revenue and profit growth as the laggards in our study.
Oxford Economics Research Team
Our Economics Impact team produces original, evidence-based research made accessible to decision-makers and opinion leaders. Principals for this project included: