Global Macro Service > Research Briefings > China

Rapid growth and change of consumer market to continue

​Strong consumption growth will continue to be a key driver in the economy and will, in our view, eventually make the country the world’s largest consumer market by 2034. The three major trends that underpin our outlook are: (i) rising demand for discretionary items; (ii) consumption of services outpacing that of goods; and (iii) wider adoption of digital technologies.

With China’s consumption set to outpace that of the US and the global average by a significant margin, the three trends we have identified have plenty of room for major expansion. For investors, the ongoing shift in China’s consumption patterns highlights sectors with particularly strong growth potential.​

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