Mapping Africa’s consumer spending landscape

Urbanisation and pockets of increased socio-economic development have resulted in African cities becoming hotspots from a consumer spending perspective. The concentration of individuals increasingly enjoying a rise in discretionary income provides market potential far exceeding that seen outside of these geographies. In this webinar we map Africa’s consumer spending landscape by showing in which cities the most spending is taking place and exploring where we can expect to see the strongest growth in consumer spending over the next decade.

We will be repeating the same webinar to cater for the difference in time zones between the Americas, APAC and EMEA:

  • EMEA – Tuesday 30th March | 10:00 BST (11:00 SAST)
  • Americas – Tuesday 30th March | 16:00 EDT
  • APAC – Wednesday 31st March | 10:00 HKT

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Zaynab Mohamed | Political Analyst

Zaynab is the political analyst for 10 African countries at NKC African Economics. She joined NKC as a political analyst in March 2020. Zaynab holds a BA Honours degree in International Studies from the University of Stellenbosch.


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Jacques Nel | Head of Africa Macro 

Jacques is the Head of Africa Macro at NKC African Economics. He manages the company’s macroeconomic subscription services. Jacques joined the company in 2013 and holds an MComm degree in economics from the University of Stellenbosch.

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