Shifting dynamics in the travel & tourism outlook

With global international travel set to recover fully this year, we explore the underlying drivers that have helped get there as well as factors that have hindered recovery in key regions and destinations. We explore the outlook for 2025 amid a softening economic backdrop in some key source markets and consider the key risks to the global travel industry as well as the key opportunities as we move into next year.

Helen McDermott
Helen McDermott

Director of Global Forecasting, Tourism Economics

+44 (0) 289 263 5404

Helen McDermott

Helen McDermott

Director of Global Forecasting, Tourism Economics

Belfast, United Kingdom

Helen is a Lead Economist within Tourism Economics, with more than a decade of experience in economic modelling and consultancy.

She specializes in tourism forecasting, tourism economic impact analysis including Tourism Satellite Account analysis and providing bespoke scenario analysis which caters to a range of client needs. She also manages the Global Travel Service (GTS) and Global City Travel (GCT) services, which provide timely forecasts of bilateral tourism flow across 185 countries and 300 cities, as well as other core tourism indicators including overnight stays and tourism spending.

In addition to her regular forecasting work, Helen also plays a lead role in Tourism Economic’ consultancy services. Key projects that Helen has been involved in include the Oxford Economics Economic Impact Research, produced on behalf of the World Travel & Tourism Company which measures the contribution of the travel & tourism sector to the wider economy across 185 countries worldwide. Helen is also responsible for producing quarterly forecasts for the hotel industry across a range of markets in Europe, the Middle East and Asia in partnership with STR. Further, Helen plays a lead role in providing ongoing support ranging across a spectrum of tourism initiatives with Qatar Tourism Authority, which includes providing forecasts of travel demand to Qatar and detailed accommodation forecasting to aid QTA in developing key policy initiatives.

Chloe Parkins

Senior Economist, Tourism Economics

+44 (0) 203 910 8017

Private: Chloe Parkins

Senior Economist, Tourism Economics

Oxford, United Kingdom

Chloe is a Senior Economist with Tourism Economics, specialising in European tourism forecast services. On top of forecasting, she takes a key role in European consultancy work including regular outputs for the ETC and STR. She previously worked on both the industry and macro services within Oxford Economics for seven years where she developed her skills in forecasting, modelling, data visualisation and bespoke consulting work.

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