Preparing for 2025 planning: global macro outlook for B2B companies

Date: 4 June 2024

This webinar will provide baseline assumptions on the macro environment B2B corporate leaders need as they kick off 2025 annual plan previews. We’ll cover global demand dynamics and geographic opportunities, the interest rate, and input cost environment for the next 18 months. We’ll also explore macro risks and scenarios companies may need to consider in early drafts of next year’s plans.

Note: Can’t make it to any of the sessions? Feel free to register for any session and we will automatically share the recording with you 3 hours after the webinar has finished.

Marcos Casarin

Corporate Advisory Engagement Lead

Marcos Casarin

Corporate Advisory Engagement Lead

London, United Kingdom

Marcos assists clients in the corporate sector at Oxford Economics in gaining key insights from our forecasts and analyses, as well as understanding how to use economic insights to make strategic business decisions.

He is based in our London office. Prior to working in corporate advisory, Marcos was the chief economist and general manager for Oxford Economics in Latin America based in Mexico City, in charge of managing a team of economists producing research and forecasts for over 30 countries as well as leading several consultancy projects with major firms. Before joining Oxford Economics in 2012, Marcos completed his MSc in Economics & Finance at the Barcelona School of Economics and worked at the Brazilian Development Bank in Rio de Janeiro. Marcos is fluent in English, Spanish, and Portuguese.

Martina Bozadzhieva

Director Macro & Investor Services

Martina Bozadzhieva

Director Macro & Investor Services

London

Martina is Director in our Macro and Investor Services team where she looks after OE’s Real Estate Economics Service and also heads up the Corporate Advisory team. The corporate advisory team supports executives at corporates in bringing the power of economics to their planning, investment, and monitoring work and bridges the gap between economic analysis and impactful business decisions. 

Previously, Martina was Chief Research Officer at FrontierView where she oversaw the company’s global research team and worked extensively to support VPs of region, CFOs, and strategy leaders at some of the world’s largest multinational companies. Her background combines economic and political training with extensive experience of applying these to the needs of global business leaders. Martina holds a BA in International Affairs from Georgetown University’s School of Foreign Service, and a MA in Eurasian, Russian, and East European studies from Georgetown. 

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