Economics training for B2C strategy leaders

Date: 2 July 2024

This interactive training is designed for strategy leaders and their team members looking to use the economic data to support annual planning, investment decisions, and resource prioritization. We’ll cover major macro indicators critical for effective planning at B2C companies and delve into how to best interpret and utilize them, as well as what pitfalls to avoid.

Note: Can’t make it to any of the sessions? Feel free to register for any session and we will automatically share the recording with you 3 hours after the webinar has finished.

Martina Bozadzhieva

Director Macro & Investor Services

Martina Bozadzhieva

Director Macro & Investor Services

London

Martina is Director in our Macro and Investor Services team where she looks after OE’s Real Estate Economics Service and also heads up the Corporate Advisory team. The corporate advisory team supports executives at corporates in bringing the power of economics to their planning, investment, and monitoring work and bridges the gap between economic analysis and impactful business decisions. 

Previously, Martina was Chief Research Officer at FrontierView where she oversaw the company’s global research team and worked extensively to support VPs of region, CFOs, and strategy leaders at some of the world’s largest multinational companies. Her background combines economic and political training with extensive experience of applying these to the needs of global business leaders. Martina holds a BA in International Affairs from Georgetown University’s School of Foreign Service, and a MA in Eurasian, Russian, and East European studies from Georgetown. 

Alex Mackle

Corporate Advisory Engagement Lead

+1 (646) 291 2504

Alex Mackle

Corporate Advisory Engagement Lead

New York, United States

Alex Mackle is a Corporate Advisory Engagement Lead in the US Macro Consulting team based in New York. Alex focuses on scenarios and stress testing, as well as CECL/IFRS9 scenarios. He also frequently gives training sessions on the Global Economic Model, focusing on scenarios and stress testing capabilities.

Prior to joining the US Macro Consulting team in 2017, Alex worked in the Scenarios team in London, contributing to the Global Scenario Service and various stress testing exercises. He has also worked on several modelling projects, including a macro model for the Central Bank of Oman.

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