Influencing decision-makers through evidence-based research.
Technology
Evidence-based analysis for the technology sector
To find new markets and stay ahead of competition, technology manufacturers and software developers need to understand economic, demographic, and sector trends that will shape demand and spending around the world on a national, regional, and city level. Access to advanced quantitative tools and models, forecast data, and timely insights help executives monitor external factors and assess their impacts on strategy and investments.
Oxford Economics has developed a range of services and techniques for analysing global macro and sector trends for the technology sector:
Economic forecasts for over 200 countries as well as a wealth of consumer data including household size, disposable income, demographic projections, and consumer spending by product and service.
Global consumer spending forecasts for 770 world cities to 2030 with a detailed breakdown of spending into 50 separate product and service categories. With this level of detail, it is possible to analyse changing consumer dynamics, directly compare city consumer spending patterns, and identify consumer hotspots and the largest markets for individual consumer products and services.
Assessments of the likelihood and impact of economic, political, market, and regulatory changes, and how they will affect sector growth, through a dedicated scenario service.
Customized research studies focused on emerging technologies and their impact on business operations, talent, and strategy.
Forecast data for 7,000 cities and regions across all major world regions, the most complete set of cities forecasts available. Analysis and forecasts are produced in conjunction with our Global Economic Model, which ensures that developments in the global economy, such as the strength of world trade and investment cycles, and domestic factors such as government policy, have a direct influence on the outlook for city and regional economies.
Reports that analyse industry trends, presenting a quarterly review of future market trends, developments, and key risks for the technology sector.
Dedicated risk service on an economic, political, and operational level on more than 180 countries.
How Technology firms use our analysis

Market growth opportunities and sector forecasts, using Oxford Economics’ forecast data and scenarios to project performance and income generation under different economic and regulatory environments.
Track how changes in tariffs, import/export quotas, and other protectionist measures would impact national economies, industry sectors, and even internationally exposed regional economies, such as cities and states.
Establish expertise or authority within the sector, interviewing external stakeholders to develop insights and emerging best practice or disruptive innovations and demonstrate thought leadership.
Demonstrate their economic impact or social value to show the difference their activities make to economic prosperity, job creation and public finances.
Monitor the macroeconomic environment for signs of economic downturn or increased activity that might signal a risk or opportunity.
Understand their global supply chain, geopolitical, and operational risk exposure in markets around the world, through our dedicated risk service, forecast data, and macro and industry scenarios.
Select Technology Clients
Agilent, Apple, AT&T, Blue Coat Systems, CACI, CCS Healthcare, Cisco, Cognizant, Deutsche Telekom, IBM, Global Semiconductor Alliance, Google, Huawei Technologies, Imagination Technology, PTC, SAP, Seagate Technology, Telecom Italia, Verizon, Windstream.