Business to consumer
To find new markets and stay ahead of competition, business to consumer manufacturers, retailers, and suppliers need to understand economic and demographic trends that will shape demand and consumer spending around the world on a national, regional, and city level.
More than ever, companies need access to advanced quantitative tools, deeper forecast data, and more timely insights that will help them track external macro factors and assess their future impacts on strategy and investments.
Oxford Economics has developed a range of services and techniques for analysing global macro trends for the business to consumer sector:
Forecasts for 4,000 cities and regions in all major world regions. The most complete set of city forecasts available, analysis and data are produced in conjunction with our Global Economic Model which ensures that developments in the global economy or domestic factors such as government policy have a direct influence on the outlook for city and regional economies.
Global consumer spending forecasts for 770 world cities to 2035 with detailed breakdown of spending into 50 separate product and service categories.
European consumer spending data and forecasts for over 1,700 cities and regions, which breaks down consumer spending into its component parts and provides detailed forecasts on goods and services across 44 spending categories.
Macro-level country economic forecasting for 200 countries, covering between 400 and 500 indicators per country with a 25 year forecast. In addition to core macroeconomic data the service covers a wealth of consumer data including household size, household disposable income, demographic data, and consumer spending by product and service.
Demand forecasts for industries, including for consumer goods, electronics and computers, and intermediate goods.
Global scenarios, with quarterly-updated upside and downside scenarios to assess their impact on 80 countries, trade blocs, and the global economy.
How B2C firms use our analysis and models
Support internal strategic and operational planning with models to explain and understand sales performance relative to economic and other fundamentals, inform budgets, and inform strategy development.
Identify new geographic market presence and expansion opportunities, by assessing the characteristics and future prospects of target locations and markets, as well as forecasts of demographic change and demand on a country, city, and sector basis.
Analyse changing consumer dynamics, directly comparing city consumer spending patterns, to identify consumer hotspots and the largest markets for individual consumer products and services.
Demonstrate economic impact or social value to show the difference their activities make to economic prosperity, job creation and public finances.
Monitor the macroeconomic environment for signs of economic downturn or increased activity that might signal a risk or opportunity
Assess and anticipate risks in markets around the world carrying out scenario event and policy impact analysis or business plan stress testing.
Select B2C Clients
Ford, GM, Apple, Best Buy, Amazon, B&Q, Carrefour, Coca Cola, Pepsi, De'Longhi Electrodromesticos Espana, Diageo, John Lewis, Kenwood, Kohler, Marionnaud Parfumeries Italia, SEGRO, Shop Direct, Triton Showers, Unilever, Burger King.
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