Personalized medicine is remaking healthcare by using genetics, genomics, and Big Data to move beyond the familiar one-size-fits-all models of prevention, diagnosis, and treatment. This individualized care promises improved patient outcomes, cost savings, and greater efficiency across the healthcare system—if some substantial obstacles can be overcome.
Oxford Economics worked with SAP to survey 120 healthcare professionals from research, life sciences, and clinical organizations in Europe and North America. Our research shows that personalized medicine is already changing patient outcomes and clinical research for the better--and more improvements are expected in the years ahead.
Oxford Economics research team
Our Thought Leadership team produces original, evidence-based research made accessible to decision makers and opinion leaders. Principals for this project included:
Technology Practice Lead
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Associate Editor, Technology
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