A leader in global forecasting and quantitative analysis, with the world’s only fully integrated economic model and 200 full-time economists and analysts, Oxford Economics is a trusted advisor to corporate and government decision-makers. We help our clients track, analyse, and model country, industry and urban trends around the world.
A deep portfolio of research tools to assess the impact of macro events across more than 200 countries, including regularly-updated economic briefings, forecasts, and scenarios. Find out more.
A complete industry forecasting and analysis service with continuous updates for 69 countries and 26 commodities. Find out more.
The most complete set of forecasts available for cities and sub-regions around the world. Find out more.
To find new markets and stay ahead of competition, business to consumer manufacturers, retailers, and suppliers need to understand economic and demographic trends that will shape demand and consumer spending around the world on a national, regional, and city level. More than ever, companies need access to advanced quantitative tools, deeper forecast data, and more timely insights that will help them track external macro factors and assess their future impacts on strategy and investments.
Oxford Economics has developed a range of services and techniques for analysing global macro trends for the business to consumer sector:
City and Regional forecasting for 3,000 urban centres across all major world regions, the most complete set of cities forecasts available. The services cover Africa, Asia, Europe, Latin America, the Middle East, and North America, with deep-dive databanks for China and the United Kingdom. Analysis and forecasts are produced in conjunction with our Global Economic Model, which ensures that developments in the global economy, such as the strength of world trade and investment cycles, and domestic factors such as government policy, have a direct influence on the outlook for city and regional economies.
Macro level country economic forecasting for over 200 countries worldwide, covering between 400 to 500 indicators per country with a 25 year forecast. In addition to providing core macroeconomic data, the service covers a wealth of consumer data for many countries on a national level, including household size, household disposable income, demographic data, and consumer spending by product and service.
Global consumer spending forecasts for 770 world cities to 2030 with a detailed breakdown of spending into 50 separate product and service categories defined by the United Nations Classification of Individual Consumption by Purpose (COICOP). With this level of detail, it is possible to analyse changing consumer dynamics, directly compare city consumer spending patterns, and identify consumer hotspots and the largest markets for individual consumer products and services.
European consumer spending data and forecasts for over 1,700 cities and regions, which breaks down consumer spending into its component parts and provides detailed forecasts on goods and services across 44 spending categories. The service includes historical data and a 10-year forecast.
Demand forecasts for industries, including for consumer goods, electronics and computers, and intermediate goods.
Global scenarios, with quarterly-updated upside and downside scenarios to assess their impact on 45 countries, trade blocs, and the global economy.
Examples of custom research projects for business to consumer firms
Oxford Economics analysed the full contribution of Starbucks’ 738 stores to the UK economy by mapping the firm’s purchases from domestic suppliers, and tracing the effects of staff wage spending throughout the economy. We estimated that Starbucks contributes about £338m to UK GDP each year and supports over 13,000 jobs. The report also explored the benefits that Starbucks brings to sustaining high street and the youth labour market.
The Value of the UK Fashion Industry. The study for the British Fashion Council and the London Development Agency quantified the fashion industry’s national economic impacts, including the contribution made by production, education, media and marketing. It also examined the industry’s regional impacts as well as national and international brand equity. Fashion directly contributes nearly £21 billion to the UK economy, and encourages spending in other industries, of over £16 billion.
A major consumer-products company has outsourced a range of its economic requirements to Oxford Economics. These include data and forecast provision, analysis of alternative scenarios, assessment of commodity markets and executive briefings. A key part of the service is provided via a data portal that contains Oxford Economics' economic data forecasts and socio-economic data from other institutions. Through this portal we can provide company-wide access to our services, using Oxford Economics advanced data platforms and rich databases.