Recent Release | 25 Jan 2023

Reinventing for growth in a changing media landscape

Thought Leadership Team

Oxford Economics

Media strategies for an atomised, multidimensional landscape

The media landscape is changing quickly, and companies risk losing customers if they don’t innovate to keep up. To better understand this shifting marketplace, Oxford Economics and Accenture surveyed 6,000 consumers in 10 countries about their media and entertainment habits, experiences, and preferences. Our research found that consumers are growing frustrated with the increasingly fractured media landscape—they feel overwhelmed by the number of streaming services and dissatisfied in finding something to watch, with many planning to reduce their spending on media and entertainment services in the next 12 months. Their expectations for an improved media experience are clear: consumers value simplicity, flexibility, customisation, and convenience. The companies that prioritise these demands will emerge as winners in the media industry.

To download the report, please complete the form below.

Edward Cone

Editorial Director, Thought Leadership

Sundus Alfi

Senior Research Manager, Thought Leadership

Kayla Luparello

Research Associate, Thought Leadership

Mariel Povolny

Research Associate, Thought Leadership

You might be interested in

The Economic Contribution of Mexico’s Audiovisual Industry

This report demonstrates the integral role that the AV industry plays in Mexico's economy by estimating the industry’s domestic economic footprint. The analysis comprises all aspects of the audiovisual industry, including film production, distribution, and exhibition; the production, distribution, and broadcast of television content on free-to-air and pay TV channels; and online video platforms. Our estimates provide a recent snapshot of the audiovisual industry, including impacts at the broader industry level and broken out by sub-sector.

Find Out More

Eastern US metros face differing but often positive trends

The pandemic was associated in many minds with a flight of people away from city centers, raising doubts over the future trajectories of the four major East Coast metros in the US. Subsequently, New York City in particular faced various other challenges, including but not only the writers' strike.

Find Out More

Economic Impacts of The White Lotus Season Two in Italy

In 2022, production of Season Two of “The White Lotus” resulted in total spending in Italy of over €32 million. Oxford Economics calculates that this spending stimulated over €38 million in contribution to Italy’s GDP in 2022 while supporting approximately 1,900 full time and part time jobs across the country.

Find Out More

From opportunity to impact – Assessing the economic, societal, and cultural benefits of YouTube in Canada in 2022

This study presents an updated assessment of YouTube’s contribution to Canada's GDP and employment, and its broader impact on society and culture.

Find Out More