Recent Release | 17 Nov 2022

Pursuing transformation like digital natives: Lessons from enterprises for tech leaders who have lived it

Thought Leadership Team

Oxford Economics

Oxford Economics’ Thought Leadership team collaborated with IBM and Amazon Web Services on a qualitative analysis on how digitally native organisations innovate, and the lessons that can be taken away by legacy firms who hope to compete with them. Digital-first organisations approach technology as central to their business; legacy firms tend to think of technology more as a business enabler.

Legacy industries need to change their leadership mindset to embrace a digital-first philosophy; embrace flexible IT architecture, like cloud systems, to accelerate digital transformation; and embrace rapid experimentation with minimum viable products to support digital-first business models.

You might be interested in

TikTok: Helping grow small and midsized businesses and deliver value for consumers across the United States

Starting in late May 2023, Oxford Economics, in collaboration with TikTok, initiated a study to better measure the economic value of the TikTok platform to local communities across the US. As part of the research, we surveyed 1,050 SMBs that use TikTok, and 7,500 TikTok users to learn how businesses and users interact with the app and leverage the economic and social opportunities it provides.

Find Out More
Seeing behind the meter: How electric utilities are adapting to the surge in distributed energy resources

In partnership with Siemens, Oxford Economics surveyed 100 decision-makers from electric utilities in North America to gain insight into how they are managing their grid with the influx of electric vehicles, solar panels, and batteries.

Find Out More
State of Digital Customer Experience: How Generative AI and Personalization Are Transforming the Digital Customer Experience Landscape

Customers around the world are looking for speed, security, and personalization when interacting with brands, and executives across industries will need to adapt to these expectations quickly to stay ahead of their competition. Our 2023 State of Digital Customer Experience report, developed in collaboration with Adobe, examines how businesses can leverage technologies like generative AI to improve their customer experience strategies.

Find Out More
Security’s Lament: The state of cyber security in the UK 2023-24

To take the pulse of cyber security, Oxford Economics and iomart surveyed 500 executives responsible for their organisation’s cyber strategy. The sample includes executives from a range of industries—most with more than 1,000 employees—all based in the UK.

Find Out More