Examples of custom research projects for our travel & tourism clients

• Economic Impact of Tourism for 15 States, 20 cities, and 20 countries. Tourism Economics regularly updates analysis for governments seeking to understand the economic contribution of tourism activity on their city, state, or country. We have worked with North Carolina, South Carolina, Delaware, New Jersey, New York, South Dakota, Pennsylvania, Minnesota, New Mexico, Ohio, Wisconsin, Maryland, and Georgia. 
• Economic Impact of Events for 100 CVBs across the US. The DMAI Event Impact Calculator is an online economic impact analysis tool designed by Tourism Economics for CVBs to calculate the economic value of trade shows, conferences, and other events on their destination. The platform is the established industry standard for economic impact analysis among CVBs.
• Visitor Opportunity Market Assessments for Visit Britain, Netherlands Tourism, NYC & Company, Visit Orlando. A Market Analysis Platform (MAP) ranks the relative strengths of weaknesses of a broad array of international markets. The MAP combines a wealth of economic forecasts and other relevant indicators for each market to determine a series of scores for each market according to factors such as market size, opportunity, alignment, risk and constraint. By combining the scores for each of these factors the relative attractiveness of each origin market can be determined to inform how a marketing budget can be allocated across the markets. This platform allows flexibility in which markets are analyzed and compared as well as in which factors are considered to be important in determining relative opportunity.
• Tourism Economics conducts quarterly lodging performance forecasts for 50 cities and dozens of countries around the world each quarter.
• Tourism Economics provides developers with economic impact analysis to support requests for government approvals and concessions.
• A large Asian destination uses Tourism Economics data to track its market share across each of its top sources of visitors as well as to track the performance of its main competitors.
• Tourism Economics has developed scenario models of funding destination marketing using various funding sources.

ROI of business travel

Client: US Travel Association

The goal of this study is to understand the real value of business travel as relates to its impact on individual company performance and on the performance of the US economy. The approach is based on a combination of two separate surveys of corporate executives and business travellers, a review of related research, and an econometric analysis of the effects of business travel on corporate performance. The results of this collective analysis show a robust and irrefutable relationship between a company’s investment in business travel—including internal meetings, trade shows, conferences, incentives, and sales—and its profitability.

European tourism 2012. Trends and prospects

Client: European Travel Commission

Every quarter, Tourism Economics, conducts a review of European tourism trends and prospects that assesses the latest developments in the global economy, source market travel, and destination performance. The report includes forecasts of travel to Europe along with market share analysis for each major source market of visitors.