This vision of a digital company looks a lot like that of a well-run small-to-midsize business. Yet reality is more complicated. Most small-to-midsize businesses face the same digital-transformation hurdles and growing pains as their bigger rivals—issues that start with a lack of appropriate executive leadership.
Oxford Economics recently surveyed 2,050 senior executives and 2,050 employees from around the world and across industries about the ways leadership and organizational strategies are changing for the digital era; these surveys included a meaningful sample of SMBs. Our analysis of survey data revealed several critical imperatives for SMB leaders.
Small and Medium Businesses
Think piece: Leadership matters for SMBs
Infographic: SMB leaders must take decisive action to meet digital demands