Digital Megatrends 2015 - The Role of Technology in the New Normal Market

Digital Megatrends 2015 examines how key economic and technology megatrends are reshaping market conditions, corporate strategies, and business models around the world and across industries. The programme outlines what the key digital megatrends—mobility, analytics, cloud computing, and social media—will mean for businesses in a range of industries and across the globe. A critical element of this study was a series of teleconference events hosted following the release of the report. Each event focused on results for a specific region of the world, reaching executives in more than 25 cities. The meetings were recorded, edited, and repurposed as videos for use on a dynamic thought leadership microsite.

The goal of the programme is two-fold: first, to provide insight into what the global marketplace will look like over the next five years, with a specific emphasis on the interplay between business and technology; second, to help executives build successful strategies and leverage technology to stay nimble, reduce costs, penetrate markets, satisfy customers, and gain ground against competitors.

The research methodology included a series of panel discussions held in New York, London, and San Francisco with over 25 senior marketing, IT, strategy, finance, and operations executives and consultants involved in digital strategy and corporate decision making. Among the panelists we put together were executives from:

  • Adobe
  • AT&T
  • AVG
  • Cisco
  • Citibank
  • Forbes
  • Ogilvy & Mather
  • PwC
  • SAP
  • Sapient