"International Tax and Investment Center and Oxford Economics were contracted by Philip Morris to study the illegal cigarette market in 14 Asia Pacific region countries. They are the 10 ASEAN member countries, Australia, Hong Kong, Pakistan, and Taiwan. The study found that while people in these countries smoked ~760 billion cigarettes in 2013, 10.9% of these were illicit. In countries excluding Laos, Cambodia and Myanmar, the number of illicit cigarettes increased over 20% year on year. The major contributor to this increase was Philippines which tripled its illicit cigarette consumption in one year..."