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Cloud computing has matured into a powerful engine for business innovation and growth, and thus has become a strategic priority for companies worldwide. Companies expect the cloud to fuel various growth initiatives, including developing new lines of business and new products, as well as entering new markets. This paper, based on interviews and a global survey of 200 business and IT executives across the world, provides an overview of how companies are using cloud to innovate, collaborate, and drive business results.
As part of our research program, Oxford Economics conducted a series of interviews with senior executives about how their companies are using cloud to boost collaboration, improve customer satisfaction, and drive innovation and global growth.